AppBase: WhatsApp Commerce for Kenya

AppBase is a personal commerce product designed for Kenyan businesses that already sell through WhatsApp. It keeps the customer journey inside the conversation while giving merchants a structured system for catalogues, carts, M-Pesa payment requests, verified payment callbacks, order status, and branded receipts.

Small merchants often manage product questions, payment screenshots, order details, and fulfilment manually across chat and spreadsheets. They needed a simpler sales loop that felt natural to customers while giving the business reliable proof of payment and a clear record of every order.

• Designed the end-to-end path from product question to combined cart, M-Pesa request, verified payment, fulfilment, and receipt.
• Built a responsive product website and merchant-facing story around real Kenyan commerce habits.
• Structured approved, product-aware assistance so automation supports the merchant without hiding control.
• Connected catalogue, payment, customer, and order states into one accountable commerce workflow.

• Produced a working, pilot-ready product proposition for WhatsApp-first Kenyan merchants.
• Made payment verification and order accountability the centre of the experience instead of relying on screenshots or informal confirmation.
• Created a clear commercial path from guided setup to a repeatable merchant subscription.